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Creative roots

Experience Japan's Creative appeal!



Each spring and fall, CREATIVE TOKYO aims to communicate Tokyo's charms through events held in multiple locations across the city. Visitors can enjoy a variety of events this spring, starting with fashion. Come check out Tokyo's creative appeal!

Shibuya Fashion Week
EVENT / / Twelve large shopping centers will collaborate in a single event for the first time, using fashion to promote creation in the midst of Shibuya's bustle.
DATE / / March 10th (Mon.) – 23rd (Sun.), 2014
LOCATION / / Various shops around Shibuya Station.

Tokyo Runway 2014 Spring/Summer
DATE / / March 21st, 2014 (Fri.)
LOCATION / / First Gymnasium at Yoyogi National Gymnasium.

Mercedes-Benz Fashion Week Tokyo
EVENT / / The Big 5 fashion weeks in Paris, Milan, London, New York and Tokyo have the authority to set historic trends on a global scale. This spring, catch the 2014-15 Autumn/Winter collection at various locations in Tokyo!
DATE / / March 17th (Mon.) – March 22nd (Sat.), 2014
LOCATION / / Shibuya Hikarie and others

Shibuya Fashion Festival
DATE / / March 22nd, 2014 (Sat.)
LOCATION / / Shibuya Ward

Cool Japan Matching Grand Prix

An element of the Cool Japan program, the Cool Japan Matching Grand Prix is a multi-industry exchange event designed to broaden the appeal of Japanese products and services throughout the world. Enterprises and businesspeople aiming to promote themselves overseas have the chance to find partners through presentations and exhibits that highlight each company's charms. New bonds are forged through an array of engaging products and services from every region of Japan.

'Cool Japan' Hotline

'Cool Japan' refers to Japanese culture, products and media content that are appealing to people outside of Japan. Through its 'Cool Japan' strategy, the Japanese government aims to discover and promote what's 'cool' about Japan to people abroad and deepen intercultural exchange. The government's 'Cool Japan' Hotline invites opinions and proposals from all over the world to strengthen the effectiveness of this strategy.


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